NEWS: THE DAMN TRUTH RELEASE 'THIS IS WHO WE ARE NOW'

Full on power from the female fronted rock band




“Now or Nowhere” is the third album from Montreal’s The Damn Truth, a band that, in many ways, has been hiding in plain sight for the last nine years, slowly bubbling up from the underground on to the radar of a wider audience.


The album will be released by Spectra Musique/Sony Music on Friday May 7th. The first single “This Is Who We Are Now” will be released Friday March 19th. The single is available to pre-save and the album is available to pre-order.




Six tracks on the album were produced by legendary Grammy Award winning record producer Bob Rock (Metallica, Aerosmith, Motley Crue, Bon Jovi, Bryan Adams, The Cult, David Lee Roth, The Offspring) at Bryan Adams’ recording studio “The Warehouse” in Vancouver.


“Now or Nowhere” chronicles the band as they navigate life, love, and everything else in a world gone seemingly upside down and sideways during the past year.


Unable to finish the album with Bob because of COVID-19 restrictions, the band recorded the remaining three songs with help from Juno Award-winning producer Jean Massicotte (Patrick Watson, The Damn Truth) who mixed “Everything Fades”; and the rest of the mixing was done by Vance Powell (Jack White, Chris Stapleton), Nick DiDia (Bruce Springsteen, Rage Against The Machine), and Mike Plotnikoff (Van Halen, Cranberries, Three Days Grace). It's worth noting there's 3 Grammy Award winners on this album (Bob Rock, Vance Powell & Nick DiDia).


The Damn Truth have extensively toured Europe and the USA, opened tours for ZZ Top (and partied with Billy Gibbons in his pyjamas), the Sheepdogs, Styx, and Rival Sons, sold out the legendary Whisky a Go-Go in Los Angeles, sold out the Corona Theatre in their hometown of Montreal, and even had one of their videos featured on the official Janis Joplin Facebook page. It's a culmination of a lot of blood, sweat and tears that’s come fruition with “Now or Nowhere”.


"We are fortunate enough to live in a time where knowledge is free, and you can basically learn how to do everything yourself,” says guitarist Tom Shemer. “It was instrumental for us as a young band with no budget. We had to make and shoot our own videos, produce, and record our own releases and do all the promo ourselves. The by-product of this was that, in a sense, we were the artist, record label and distributor of our art, which allowed us to have insight into what it means, what to expect from a record label, filmmakers, etc.”


That DIY attitude appealed to Bob Rock and was reminiscent of his early days working with indie bands during his formative years in Vancouver. He was so impressed with The Damn Truth’s attitude and songs, and with Lee-la's voice, that he decided to record them live off the floor, in keeping with the band's ‘70s rock roots. This allows for a better band dynamic and ensures the bed tracks have that powerful live gig energy that's so crucial to the Bob Rock sound. Bob refers to it as "getting the feels."


"He just got us, what we were about, what we were trying to do,” Lee-la recalls. "He was all about the music and having the band support the song every step of the way. He had a clear vision but was also very open to our suggestions and i