10,000 Hours is out now.
Evidence has dropped his next video ahead of his third solo studio album ‘Weather Or Not’ (out on Friday 26th January)
As an artist who needs little introduction, Evidence is one of hip-hop’s most accomplished rappers and producers. Alongside being one third of pioneering group Dilated Peoples and built a long standing reputation as a rapper, his production credits have included the likes of Domo Genesis, Linkin Park, Beastie Boys, and Madchild. He won a Grammy Award for co-production work on Kanye West's College Dropout, and two JUNO Awards for his work with Canadian hip-hop group Swollen Members.
Alongside his incredible talent, the album also features an array of exciting collaborations including the likes of Slug (Atmosphere), Rakaa (Dilated Peoples) and Jonwayne, plus production from Evidence himself, Alchemist, Nottz, and DJ Premier.
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As both a solo artist and one-third of Dilated Peoples, Evidence has established himself as one of hip-hop’s most accomplished rappers and producers, working with Domo Genesis, Linkin Park, Beastie Boys, Defari, Madchild and Krondon, amongst others.
His production work has already earned him a Grammy Award for co-production on Kanye West's College Dropout, and two JUNO Awards for his work with Canadian hip-hop group Swollen Members. As fans would expect, “Weather or Not” embodies the very heart of the hip-hop culture; clever wordplay laid over heavy boom-bap production, but Evidence also exhibits his gift for weaving moments of personal and introspective reflection into his writing, whilst remaining true to his hardcore hip-hop sonic and lyrical sensibility.
The album features an array of exciting collaborations including the likes of Slug (Atmosphere), Rakaa (Dilated Peoples) and Jonwayne, plus production from Evidence himself, Alchemist, Nottz, and DJ Premier. On the making of his new album, Evidence said: “After we made our most recent Dilated Peoples album (Directors of Photography, 2014), I was like, ‘Now what?’. Right away I started doing my weather thing again. I made this new album with loyalists in mind. There’s nothing that’s unintentional.”
Amongst the album’s stand out tracks are “Love is A Funny Thing” which muses on the things we claim to love and, along with guests Rapsody and Styles P, the three dissect the way we misuse that word’s multiple meanings and abuse its power. Evidence also provides an intimate look into his personal life on “By My Side Too” which documents how his son saved his mother’s life by indirectly discovering her cancer. “Weather or Not” also features the viral hit “Throw It All Away,” for which the Stephen Vanasco directed video has already ranked more than 2 million views, as well as the Nottz produced single “Jim Dean” directed by Jason Goldwatch, which manages to narrate the lyrics by fusing moving and still images together through the creative idea of bringing t-shirt graphics to life.
In addition, Evidence has just dropped his third video ahead of the album release for the phenomenal track “10,000 Hours” produced by none other than DJ Premier. Having already picked up over 100,000 views online since going live last Friday, the track is picking up a lot of steam….fast!
Evidence explains, “On the Dilated Peoples song ‘Guaranteed’ I had a line that said: ‘Some think I’m clever, others think I’m the one who makes too many references to weather… or not’. Every time I would perform that song live, the crowd would always say the ‘or not,’ so I knew I was onto something, and it would eventually become my new album title.” As if there is no end to his talents, Evidence has also emerged as a world-renowned photographer with more than 335,000 Instagram followers. His work has been featured by numerous brands, including streetwear companies Diamond Supply and V/SUAL, as well as imported beer company Dos Equis.