JOYWAVE RETURN WITH A MARVEL AND 80S STYLE VIDEO FOR 'OBSESSION'
August 28, 2019
THE VISIONARY BAND COLLABORATES WITH MARVEL FOR EXCITING & ORIGINAL CAMPAIGN
SUPPORTING BASTILLE ACROSS NORTH AMERICA + COMING TO THE UK THIS NOVEMBER PLAYING THE LEXINGTON, LONDON ON THE 20TH
AS THE WORLD WAITS FOR THEIR THIRD ALBUM, Joywave have unveiled another remarkable new single, ‘Obsession’, which is available now via Cultco Music/Hollywood Records.
The track was produced at the band’s own studio in New York by Joywave founder Daniel Armbruster, arranged by Armbruster and his fellow band members Joseph Morinelli, Paul Brenner, and Benjamin Bailey, and then mixed by Dan Grech-Marguerat (The Killers, Liam Gallagher, Lana Del Rey).
‘Obsession’ virtually encapsulates the genre-busting history of Joywave into one glorious track, melding irresistible electronic pop with typically sharp social commentary to fashion what Armbruster calls “a Cliff's Notes version of where the band has been and where they intend to venture next.”
“I’m sure I’m not the only person who does this,” Armbruster says in an exclusive Audio Commentary (streaming HERE), “but I have a tendency to latch onto work, or art, or any number of things, to keep other, scarier thoughts in check. As long as I’m focused and feel a sense of purpose, I’m ok.
“I’ve always had this fear that if I stop and look behind me I’ll say ‘Wow, I’ve come really far’ or ‘Wow, I’m really high up right now’ and fall. I meant that figuratively of course, unless I’m in a glass elevator. I hate glass elevators.”
Known for their playfully subversive multi-discipline creativity, Joywave are collaborating with Marvel Comics to celebrate ‘Obsession’ with an exclusive single-page comic starring none other than The Avengers, including Iron Man, Captain Marvel, Thor, and self-proclaimed Joywave fan Captain America.
The comic – written by James Asmus (X-Men) with art by J.L. Giles (Black Panther: Soul of a Machine) – will be featured in over 90 different Marvel publications throughout the month of August. As if that wasn’t exciting enough, the comic sees Joywave themselves featured on original poster art created exclusively for the band by Runaways artist Michael Ryan.
An exclusive ‘Obsession’ visualizer incorporating the imagery is streaming now via MarvelMusicVEVO, the official YouTube channel of Marvel Music, HERE, and Joywave’s Daniel Armbruster and Paul Brenner will mark the momentous event as featured guests on an upcoming installment of the official This Week In Marvel podcast, available via Android and Apple Podcasts HERE.
‘Obsession’ follows the recent release of the extraordinary and chill-inducing song ‘Like A Kennedy’. The track is joined by a powerfully resonant companion video, streaming now via the band’s official YouTube channel HERE.
‘Obsession’ and ‘Like A Kennedy’ each offer an unmistakable display of Joywave’s evolution from the basement to the big stage, fearlessly assimilating genres, motifs, and big ideas into its own one-of-a-kind identity. Additional new tracks and companion visuals will be unveiled throughout the year, followed in 2020 by the eagerly awaited release of their as-yet-untitled third full-length LP.
On the touring front, Joywave have just been announced as special guests on Bastille’s upcoming North American “Doom Days Tour, Part 1.” The dates get underway September 16th and then continue into late October. For complete details and ticket availability, please see https://joywavemusic.com.
Widely hailed for their inventive, high-energy live performances, Joywave have spent their summer building anticipation for the upcoming album with a series of intimate live performances across the US. “The Possession Sessions” concludes with an exclusive headline show at London’s The Lexington on November 20th.
Finally, Joywave have united with OSXR to present “Obsession Radio”, utilizing groundbreaking AR (Augmented Reality) to construct an immersive social platform experience promoting simple human interaction and an environment of creativity – and absurdity – for both individuals and groups. Curated by Armbruster, “Obsession Radio” will present three unique original broadcasts, including “NPR Classical” “93.3 The Hog,” and “Conspiracy Theory Radio,” exclusively via Facebook’s Spark AR